It’s taking the internet by storm and stretching the boundaries of social media, Online videos are not only causing a stir, they’re dramatically increasing SEO results and bringing in more clients. Dave Kenyon from HitFire explains why video on your website is the way forward and offers you a ‘HOT OPENING SPECIAL’ to get you started.

Marketing Advantages Of Using Video On Your Website
By Dave Kenyon, Managing Director HitFire

When I click onto a website, I want to quickly understand the product or service offering, understand a bit about the company and determine whether it’s what I’m looking for and if it is going to meet my needs.

I want to be engaged, I want to be able to trust, understand and even be entertained. Professionally shot online video, embedded on your website, is a great way to immediately engage, entertain, educate and increase your customer’s trust and provide a truly dynamic web experience. It can also increase your credibility and help to establish authority and value. Read the rest of this entry »

Top 10 Tips for Starting a Home Based Business - even during a “global financial crisis”
by Sue Papadoulis, founder HomeBizChicks.com

During difficult economic times there are great opportunities around for home-based business. Why?  Research shows that businesses that begin during lean times are more likely to succeed in the long term for a few reasons:

-    There’s less clutter in the market place, meaning your message is more likely to be heard
-    You’ve started in lean times so you need to learn business basics from the outset. You’re more likely to be on top of your figures, budgets and business plans, and work out quickly what works and what doesn’t.
-    You’re more likely to be creative and cost effective in your business practices.
-    You’ve kept up with the changing way of doing business.  A downturn always means a transformation for the way in which business is done.  When good times return you’ll be up with the latest in technology and business practices.
-    All this knowledge puts you ahead of the game when the boom times return.

So, what are my top 10 tips to get started during these so-called “difficult times”? Read the rest of this entry »

Innovation – Turning Ideas into Profit
By John Beacham, CBE,PhD,DSc,FRSC

This short article is designed to help businesses who are keen to thrive and grow in a climate of change and growing competition. It is relevant to any size or type of business. It focuses on the key business process of innovation, the successful exploitation of new ideas. Innovation used properly should improve business surviveability and lead to increased profits.

Contents:

1. Business Growth and Innovation

2. The New Skills for Success

3. The Exploitation Process

4. Leadership and an Innovative Organisation

Read the rest of this entry »