KFC and Oprah Marketing Magic by Scott Bywater

I was flicking through twitter the other day and noticed there was a trend of people talking about KFC.

Why KFC? I thought to myself.

So I did a search and came across one of the smartest marketing campaigns I have seen from a big organisation in some time. KFC has launched (in America, anyway) a new line of grilled chicken which is smart thinking in itself given the move towards health conscious eating around the world. But the way they have done it is quite extraordinary.
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Some superpowers you need for business success.
By Dale Beaumont a young entrepreneur and the creator of the ‘Secrets Exposed Club’.
To claim your 5 FREE Bonus Gifts Valued at $197 or read Dale’s Blog, please visit; http://www.SecretsExposedClub.com

Picture this: an eerie place overwhelmed with blackness where the only source of light is the fiery blazes of upturned cars. And it flickers off the tiny shards of glass that spreads itself over footpaths lined with chalky silhouettes of deceased citizens. Read the rest of this entry »

The Role of ‘Relationship Marketing’ in a Competitive Environment.

When was the last time you gave something back to your clients? Thanked them for their services or touched base with them without initiating the hard sell?

Business owners often make the costly mistake of transacting with a customer once then assuming “they’ll stay” as a customer without maintaining and growing that relationship. In many cases, the customer simply becomes inactive because they either need reminding about your services and new offers or they felt you didn’t care about them and your competitor did. Read the rest of this entry »