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Scott Bywater Category
Why Did the Chicken Cross the Road?
By: Scott Bywater on: Dec 15,2009 In: Marketing Tips, Scott BywaterKFC and Oprah Marketing Magic by Scott Bywater
I was flicking through twitter the other day and noticed there was a trend of people talking about KFC.
Why KFC? I thought to myself.
So I did a search and came across one of the smartest marketing campaigns I have seen from a big organisation in some time. KFC [...]
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