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Business Development Category
One way, two ways or 5 ways to MULTIPLY profits?
By: Brad Sugars on: Apr 29,2010 In: Brad Sugars, Business Development, Home Based Businesses You may not realize it, but there’s only five ways to truly multiply profits … and if you can bump up each way or factor just 10%, you’ll get a massive 61% improvement on your bottom-line.
For most of us who are familiar with a conventional “Revenue – Expenses = Profits” model, this may seem [...]
The New Psychology Empowering Sales and Future-Proof Brands
By: Matt Cumming on: Apr 29,2010 In: Business Development, Matt Cumming BEHAVIORAL ECONOMICS
Key Points:
1. Choice depends solely on consumer perception not actual quality
2. Perception depends on how an object is described
3. People don’t consider objective reality, only perceived value
4. Lower reference points (or relative values) increase the perceived value
5. Immediate benefits are more highly valued than future rewards
6. Loss-aversion is a powerful motivator
7. Always present definite rather than possible loss-avoidance or gains
8. Discover [...]
Innovation - Turning ideas into profit
By: John Beacham on: Jul 9,2009 In: Business DevelopmentInnovation – Turning Ideas into Profit
By John Beacham, CBE,PhD,DSc,FRSC
This short article is designed to help businesses who are keen to thrive and grow in a climate of change and growing competition. It is relevant to any size or type of business. It focuses on the key business process of innovation, the successful exploitation of new [...]
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