You may not realize it, but there’s only five ways to truly multiply profits … and if you can bump up each way or factor just 10%, you’ll get a massive 61% improvement on your bottom-line.

For most of us who are familiar with a conventional “Revenue – Expenses = Profits” model, this may seem puzzling, or even paradoxical.

After all, it seems you can only increase revenues, or decrease expenses (or a combination of both) to mathematically boost your profits … right?

Actually, there are a few other factors involved in a unique formula called the “5 Ways” of maxing profits.

So what are these “5 Ways”? Read the rest of this entry »

BEHAVIORAL ECONOMICS

Key Points:
1. Choice depends solely on consumer perception not actual quality
2. Perception depends on how an object is described
3. People don’t consider objective reality, only perceived value
4. Lower reference points (or relative values) increase the perceived value
5. Immediate benefits are more highly valued than future rewards
6. Loss-aversion is a powerful motivator
7. Always present definite rather than possible loss-avoidance or gains
8. Discover the “herd mentality” to avoid rejection
9. Simplicity increases conversion rates
Read the rest of this entry »

Every business can benefit from Email Direct Marketing as a part of their marketing mix. Email Marketing is a cost effective solution to generate immediate business thereby offering a promising return on investment, it’s also an excellent tool for building and maintaining relationships. The best way to use email marketing is in association with a promotion. Read the rest of this entry »